03 FASHION · GLOBAL
MANGO
Creative Direction · Photography · Post-Production
The Project
A Parisian editorial built around restraint, silhouette and contrast.
Maison Gia developed the creative direction, photography and post-production for Mango’s Spring capsule collection of 2025.
Set within a Haussmannian interior, the shoot placed the collection in a world of quiet architecture, natural light and considered detail, allowing the clothes and silhouettes to remain at the centre of each image.
Less setting.
More presence.
THE DIRECTION
The direction was deliberately restrained. Clean compositions, architectural lines and a limited visual palette created space around the collection, while stronger silhouettes and close portraiture introduced contrast and character.
The result balanced the familiarity of Paris with a sharper, more contemporary fashion language.
The Visual World
ARCHITECTURE · SILHOUETTE · LIGHT · DETAIL
Haussmannian interiors, stone façades and natural light formed the backdrop to a series of images built around proportion and restraint.
Wide compositions established the setting; closer frames shifted the focus to tailoring, texture and gesture.
What We Did
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Editorial concept · Visual direction · Image sequencing
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Fashion imagery · Portraiture · Detail
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Image treatment · Retouching · Final visual consistency
THE OUTCOME
editorial, imagery & digital content
A complete visual series developed around the capsule collection, moving between campaign-scale imagery, portraiture and product detail while maintaining one consistent editorial direction.
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