01 BEAUTY · FRANCE
NUXE
Digital Strategy · Content · Creative Direction
The Project
Bringing greater coherence to the digital presence of an established beauty brand.
Maison Gia developed the social media direction for NUXE across Instagram and Facebook, combining strategy, creative direction and content around product launches, seasonal campaigns and ongoing brand communication.
The focus was on consistency: creating a clearer visual and editorial system while strengthening visibility and engagement across digital touchpoints.
The Direction
Recognisable, without becoming repetitive.
NUXE already had a strong and recognisable identity. The work focused on translating those established codes across an evolving stream of products, campaigns and formats.
The objective was to preserve what made the brand immediately identifiable while creating enough variation to keep the content fresh, relevant and adapted to each launch.
The Visual World
LIGHT · TEXTURE · PRODUCT · DETAIL
Warm light, tactile surfaces and close compositions formed a recurring visual language across the content.
Rather than treating each product as an isolated campaign, the imagery was developed as part of a broader system, allowing different launches and seasonal stories to coexist within one recognisable digital world.
What We Did
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Social media direction · Editorial planning · Content optimisation
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Visual direction · Campaign concepts · Image language
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Social assets · Product launches · Seasonal campaigns
THE OUTCOME
+30% average post engagement
Average post engagement increased by more than 30% through content optimisation, stronger editorial consistency and more targeted publishing.
HAVE A PROJECT IN MIND?
Let’s give it
direction.
A new identity, a new chapter, or a brand that needs clearer direction.