Contributed as part of the creative team behind the impactful “Fast Fashion Ban” campaign, launched ahead of the Zara campaign to shift consumer behavior around fast fashion. The campaign’s tagline, “Think First, Buy Second,” encourages mindful purchasing by discouraging the resale of brands like Zara, Uniqlo, Mango, and more. This initiative supports Vestiaire Collective’s mission to reduce the 92 million tons of textile waste annually and promote a sustainable fashion industry.